ORIGINAL MOXIE PRESS RELEASE
Contact Information:
Original Moxie, LLC
Rachel E. Blistein
734.649.8087
Release Date:
September 21, 2023
From left to right, Rickeilia Shah of Anaya Beauty Co, Jasmin Jordan, Lynette Jordan Burrell, & Lauryn Jordan of Forever Beauty Co., and Rachel Blistein of Original Moxie. Photo Credit: Sophie Negi Photography
Three new, minority & woman-owned beauty businesses, Original Moxie, Anaya Beauty Salon, & Forever Beauty Co, located in neighboring suites at Ridge Center in Ypsilanti Township, are hosting a free event to promote wellness in the BIPOC community. The First Annual Self-Care Fair will be held on Sunday October 15th from noon to 4 p.m. at Ridge Center, 2925 E. Michigan Ave in Ypsilanti Township. For its inaugural year, the event is free both to vendors and attendees and will feature services and demos from all three businesses as well as food, music, giveaways, and other local women and minority businesses that offer wellness-related goods and services. Family-friendly educational activities will be provided by the Ypsilanti Bookmobile and Willow Run Acres.
While Washtenaw County, and specifically the southeastern portion of the County, ranks highly for ethnic diversity, very few salons in the area offer high-quality beauty services targeted to meet the needs of people of color. These three women-owned businesses, located in Ypsilanti Township, are aiming to change that trend. In the highly competitive beauty industry, they are choosing to support one another by sharing resources and cross-promoting their services. Building on their unique ability to offer comprehensive, inclusive skin and hair services in one location, the three salons are collectively branding themselves as “The Beauty Block”. Together, they hope to establish the area as a center for elevated beauty that prioritizes the needs of their underserved populations.
Each of the business owners is passionate about their mission. Original Moxie is known for offering inclusive, natural curly hair products and services. Discussing her motivation, Blistein explains, “Curly hair is traditionally a marginalized and misunderstood ‘niche’ within the beauty industry. Perhaps because of that, since the brand’s founding in 2009, we have worked hard to make our business accessible and welcoming to everyone. Feeling good about your hair in its natural state is liberating and empowering and can have an instant and significant emotional impact. That is an experience we want to share not just with our clients but with the wider community.”
Neighboring business, Anaya Beauty Salon, specializes in protective styles such as braids, wigs, and weaves, and is also aiming to disrupt the status quo. Boasting a sparkling interior with stylish décor and comfortable stations, Anaya Beauty Salon is not your typical hair braiding establishment. With over 12 years of experience, Owner, Rickeilia Shah explains that her goal is “to change the narrative of traditional braiding parlors by creating perfectly crafted styles that are installed in an upscale environment, with appointments that start on time, and methods that promote hair and scalp health.”
Forever Beauty Co., jointly owned by three family members, Lynette Jordan Burrell, Jasmin Jordan, and Lauryn Jordan, is similarly motivated by a vision to offer professional spa services and cutting-edge techniques in a natural and uplifting space. As Aesthetician Lauryn Jordan points out, “darker skin reacts differently to conditions like acne and needs specialized products and treatments to help it look its best.” By teaming up with her Aunt Lynette, and Cousin Jasmin, both licensed cosmetologists, the three are able to offer a range of hair, skin, and lash services under one roof.
Additional details on the Self-Care Fair are available on Eventbrite and Facebook. Attendees are encouraged to RSVP, but tickets are free and the event will be open to the public.
About Original Moxie:
Established in 2009 and based in Ypsilanti, MI , Original Moxie is a sustainable, healthy hair care brand specializing in the needs of curly hair. Owner & Formulator Rachel Blistein created the brand after years of struggling to manage her own tight curls. Offering a full line of non-toxic hair care solutions in innovative sustainable packaging, the brand’s products are sold online and at retailers and salons across the US and internationally. The products are developed and featured at Original Moxie’s Flagship Store & Salon, located at 2925 E. Michigan Ave, Suite 2, Ypsilanti, MI 48198. The Salon’s specially trained Stylists offer personalized diagnostic hair assessments and comprehensive curl-specific cuts, styles, and treatments that promote and preserve hair health and are skilled at educating clients of all ages in how to care for and embrace their natural texture. To learn more about the brand, visit our websites at www.originalmoxie.com and www.originalmoxiesalon.com or follow @OriginalMoxie on Instagram and @Original Moxie on Facebook.
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